The partnership between adidas and Melloblocco has been renewed also in 2015, after its 2014 debut in the 11th edition of the historic international bouldering meeting in Val Masino – Sondrio.
The level of involvement of the brand with the 3 stripes is always as a VIP Sponsor. This is a chance for adidas to meet many mountain sports lovers and enjoy together with the Ragni di Lecco climbers (Pedeferri first) an extraordinary event, both in terms of attendance and of its charming location.
Following last year’s success there will be some other 3 stripes athletes on the list of the Mello participants: Melissa La Nevé, Shauna Coxsey, Melanie Sandoz and Guillaume Glairon-Mondet.
The presence of the adidas Outdoor truck is also confirmed, an off-road customized truck allowing you to discover the new SS15 collection and test the latest footware and apparel. Among these innovations the most important one is the introduction of Boost™, a revolutionary technology combining ultimate cushioning, comfort and responsiveness in a new shoe for trekking and sky running: Terrex Boost.
On 29th April, the day before the official Melloblocco opening, adidas will invite journalists and bloggers of the Outdoor world to the Multifunctional Mountain Centre of Filorera, to discover Terrex Boost and the most legendary blocks of Val Masino, with a special guide such as Simone Pedeferri.
Apart from giving everyone the opportunity to test our products, by wearing them for even days before returning them, we also offer participants and visitors a chance to purchase their favourite products through the online shop available on www.adidas.it/outdoor (for worldwide shipping, you just have to visit the localized adidas website; for example for Munich it will be through the German site www.adidas.de/outdoor).
Friday, May 1st – Melloblocco 2015 – The EXPO Edition – Sponsor Village
adidas presents Melissa La Nevé, Shauna Coxsey, Guillaume Glairon-Mondet and Melanie Sandoz; Matteo Della Bordella presents “The great Shark Hunt“, the movie about his last expedition to Shark’s Tooth. 420 km by kayak, 40 km by foot and 1000 meters of free ascent on an unclimbed wall. The adventure of three friends and a polar bear on the wild East coast of Greenland. – Centro Polifunzionale Gym.